Bum Marketing Ideas

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Bum Marketing Ideas http://www.bumideas.com Daily ideas on Bum Marketing Mon, 27 Jun 2011 18:11:04 +0000 http://wordpress.org/?v=2.5.1 en How to create a sitemap http://www.bumideas.com/2008/11/30/how-to-create-a-sitemap/% http://www.bumideas.com/2008/11/30/how-to-create-a-sitemap/%#comments Sun, 30 Nov 2008 16:41:38 +0000 George http://www.bumideas.com/?p=33 Sitemaps are used by search engines to help with the discovery of web pages. The complexity of a sitemap can vary based on how it is built and the amount of trouble you want to go through to build it. A sitemap can include data such as the frequency of updates, the last time the page was updated, and the relative importance of a page. All the major search engines (Google, Yahoo, Ask, MSN) make use of sitemaps.

You can create a sitemap by hand or use of number of free sitemap generator tools. Most of these tools limit by the total number of pages.

]]> http://www.bumideas.com/2008/11/30/how-to-create-a-sitemap/%/feed SEO using MicroFormat http://www.bumideas.com/2008/11/09/seo-using-microformat/% http://www.bumideas.com/2008/11/09/seo-using-microformat/%#comments Sun, 09 Nov 2008 03:11:16 +0000 George http://www.bumideas.com/?p=28 MicroFormat is a way of using standard HTML tags to encode additional information into the page. This could be Geo data, calendar data, etc…

Example

In this example, the contact information is presented as follows:

<div>
<div>Joe Doe</div>
<div>The Example Company</div>
<div>604-555-1234</div>
<a href=”http://example.com/”>http://example.com/</a>

</div>
With hCard microformat markup, that becomes:

<div class=”vcard”>
<div class=”fn”>Joe Doe</div>
<div class=”org”>The Example Company</div>
<div class=”tel”>604-555-1234</div>
<a class=”url” href=”http://example.com/”>http://example.com/</a>

</div>
These specs are evolving all the time, google around to find the latest.

]]> http://www.bumideas.com/2008/11/09/seo-using-microformat/%/feed Does the code to text ratio matter? http://www.bumideas.com/2008/10/20/does-the-code-to-text-ratio-matter/% http://www.bumideas.com/2008/10/20/does-the-code-to-text-ratio-matter/%#comments Mon, 20 Oct 2008 03:08:59 +0000 George http://www.bumideas.com/?p=25 Does the amount of code in your web page matter? Well some debate it, but let face it, if content is king, then shouldn’t it be a large portion of the page?

If you only have one sentence of text on a page, well obviously you are going to have a very low Code to Text Ratio, but if not, you should be running around 50% text or better.

Here is tool to check your code to text ratio

]]> http://www.bumideas.com/2008/10/20/does-the-code-to-text-ratio-matter/%/feed How to find how many pages are indexed in google http://www.bumideas.com/2008/09/13/how-to-find-how-many-pages-are-indexed-in-google/% http://www.bumideas.com/2008/09/13/how-to-find-how-many-pages-are-indexed-in-google/%#comments Sat, 13 Sep 2008 15:26:41 +0000 George http://www.bumideas.com/?p=21 Sounds like a simple thing. Everyone knows the good old “site:” command for google. For example

site:www.attheboard.com

shows “about 29,900 pages”

Well, that my be “about” due to status in indexing and possible duplicate content being weeded out.

but there is more…

try putting the site command with some minus random jiber… such as site:www.attheboard.com -lkskjdfkjd

shows “about 31,300 pages”

WHY???? no idea… Maybe more complex queries touch other servers or part of the google data center that give different results. Try it with different lengths of jiber. The results will vary.

Try adding and removing the www in front and the results will also vary. Remember, if you track this on an ongoing basis, to use the same method for generating the counts. You still might get variance day to day, but that is the luck of the draw with the datacenters.

]]> http://www.bumideas.com/2008/09/13/how-to-find-how-many-pages-are-indexed-in-google/%/feed Where to submit Bum Marketing articles (part 2) http://www.bumideas.com/2008/08/21/where-to-submit-bum-marketing-articles-part-2/% http://www.bumideas.com/2008/08/21/where-to-submit-bum-marketing-articles-part-2/%#comments Thu, 21 Aug 2008 01:38:05 +0000 George http://www.bumideas.com/?p=20 For those that like to submit Bum Marketing articles by hand, I got another list for ya. Doing it by hand enables you to “SPIN” the articles to reduce the chance of a search engine Duplicate penalty could have.

from http://www.wilsonweb.com/linkin/wilson-article-marketing-1.htm

iSnare.com *

ExcellentGuide.com/article

]]> http://www.bumideas.com/2008/08/21/where-to-submit-bum-marketing-articles-part-2/%/feed Where to submit bum marketing articles? http://www.bumideas.com/2008/08/17/where-to-submit-bum-marketing-articles/% http://www.bumideas.com/2008/08/17/where-to-submit-bum-marketing-articles/%#comments Sun, 17 Aug 2008 02:51:02 +0000 George http://www.bumideas.com/?p=18 There are several answers to this question…

The first option to explore is a great service called isnare. This company submits your article to a huge number of article directories. It is a great tool for getting huge distribution of your material.

There is some debate about the impact of duplicate material… It is thought that some search engines will penalize sites for duplicate content. Some people prefer the strategy of manual submissions to many individual sites instead of using a service.

]]> http://www.bumideas.com/2008/08/17/where-to-submit-bum-marketing-articles/%/feed First version of the tool is available now http://www.bumideas.com/2008/08/10/first-version-of-the-tool-is-available-now/% http://www.bumideas.com/2008/08/10/first-version-of-the-tool-is-available-now/%#comments Sun, 10 Aug 2008 03:20:59 +0000 George http://www.bumideas.com/?p=17 Right here at http://www.bumideas.com/bum-ideas-search-tool/ is the first version of my phrase search tool. This first version is focused on the start of phrases. So if you were to type in “what is” then the results is phrases from the database that start with “what is”. The next version will be a bit more free form, but I need to do some analysis before opening that section up.

enjoy

]]> http://www.bumideas.com/2008/08/10/first-version-of-the-tool-is-available-now/%/feed Tools of the trade http://www.bumideas.com/2008/08/06/tools-of-the-trade/% http://www.bumideas.com/2008/08/06/tools-of-the-trade/%#comments Wed, 06 Aug 2008 03:54:48 +0000 George http://bumideas.com/?p=14 There are several common tools for finding information on keywords to use in bum marketing. To name a few there is Wordtracker, Google Adwords Keyword Tool and Niche Inspector. One tool, Keyword Dig, gets its search data from Wordtracker and shows you how much competition there is for each keyword in Google, Yahoo and MSN.

Of course there is a draw back to this, everyone is using the same tools. Unique ideas require unique thoughts and tools.

In the next couple weeks, we will be launching our new tool. A new way of looking at some real search data.

]]> http://www.bumideas.com/2008/08/06/tools-of-the-trade/%/feed Self Centered on Bum Marketing… http://www.bumideas.com/2008/08/03/self-centered-on-bum-marketing/% http://www.bumideas.com/2008/08/03/self-centered-on-bum-marketing/%#comments Sun, 03 Aug 2008 03:11:45 +0000 George http://bumideas.com/?p=13 People are self centered…. well not really, but people tend to ask questions about themselves.

am i haveing a boy or a girl
am i having a boy or a girl
am i overweight
am i ovulating
am i pregnant
am i pregnant quiz
am i pregnant spotting during first month
am i pregnant with twins
am i pregnant with twins quiz

Take any phrase and change it up to the form of a question.

]]> http://www.bumideas.com/2008/08/03/self-centered-on-bum-marketing/%/feed “Why” marketing is childs play http://www.bumideas.com/2008/07/22/why-marketing-is-childs-play/% http://www.bumideas.com/2008/07/22/why-marketing-is-childs-play/%#comments Tue, 22 Jul 2008 02:42:46 +0000 George http://bumideas.com/?p=12 WHY, WHY, WHY… a marketings dream, a parents nightmare.

Every marketer has to answer this question if they are going to make the sale.

Every parent has to answer a million WHYs from their child when they learn to talk.

why a unified healthcare plan for america
why alcoholics have affairs
why alcoholics walk away from the family they love
why am i just dying to live when i’m living to die
why am i lured by a married woman
why am i mean to my mom
why am i measuring 10 weeks if im only 8 weeks pregnant
why am i measuring 3 weeks ahead at first prenatal appointment

One of the great uses of the internet is to answer questions. Use this to provide answers to people. Good answers can lead to good traffic. Good construction of keyword phrases is WHY your page will be at the top of the search engines.

]]> http://www.bumideas.com/2008/07/22/why-marketing-is-childs-play/%/feed